Brand Guidelines - LexClean
Brand Identity

LexClean Brand Guidelines

Professional, trustworthy, and welcoming. These guidelines ensure our brand maintains consistency across every customer touchpoint.

Brand marks

Our logo represents cleanliness, professionalism, and trust. Use the appropriate version based on background and application.

Black Full Logo
LexClean black full logo
White Full Logo
LexClean white full logo
Black Icon
LexClean black icon
White Icon
LexClean white icon

Brand colors

Our color palette balances professionalism with warmth. Blue conveys trust and reliability, while yellow adds energy and optimism.

#000
Black
HEX #000000
RGB 0, 0, 0
#FFF
White
HEX #FFFFFF
RGB 255, 255, 255
#1681FF
LexClean Blue
HEX #1681FF
RGB 22, 129, 255
#FFC80F
LexClean Yellow
HEX #FFC80F
RGB 255, 200, 15

Font system

Our typography combines modern aesthetics with exceptional readability, creating a professional and approachable brand voice.

Aileron
Primary Typeface
The quick brown fox jumps over the lazy dog
Usage
Headlines, logos, display
Weights
300, 400, 600, 700, 800
Character
Modern, geometric
Inter
Secondary Typeface
The quick brown fox jumps over the lazy dog
Usage
Body text, UI, web
Weights
400, 500, 600, 700
Character
Clean, versatile

How to use our brand

Maintain brand consistency and professionalism across all customer touchpoints with these essential guidelines.

Logo Usage

Our logo represents trust and professionalism in home cleaning services. Proper usage maintains brand integrity.

  • Always use official logo files—never recreate, redraw, or modify
  • Maintain clear space around the logo equal to the height of the icon element
  • Use black logo on light backgrounds, white logo on dark backgrounds
  • Never stretch, rotate, outline, or apply effects to the logo
  • Minimum size: 140px wide for digital, 1.25 inches for print

Color Application

Our color palette balances trust (blue) with warmth and energy (yellow) to create an approachable, professional brand.

  • Use #1681FF (LexClean Blue) as the primary brand color for trust and professionalism
  • Use #FFC80F (LexClean Yellow) as an accent for CTAs, highlights, and energy
  • Black and white provide foundation—use color purposefully for emphasis
  • Maintain WCAG AA accessibility standards for all color combinations
  • Blue for primary actions, yellow for secondary actions and highlights

Typography Standards

Clear, readable typography ensures our messaging is accessible and professional across all platforms.

  • Use Aileron for headlines, display text, and brand statements
  • Use Inter for body copy, UI elements, and long-form content
  • Font stack: 'Aileron', 'Inter', Arial, sans-serif for graceful fallback
  • Headings: 600-800 weight with tight letter-spacing (-0.03em)
  • Body text: 400-500 weight with comfortable line-height (1.6-1.7)

Service Presentation

Consistent brand presentation across all customer touchpoints reinforces trust and professionalism.

  • Use high-quality imagery showing clean, organized, welcoming spaces
  • Feature friendly, professional staff in uniform when showing team photos
  • Emphasize before/after transformations to demonstrate service value
  • Maintain consistent tone: professional, friendly, trustworthy, detail-oriented
  • Always include clear calls-to-action using LexClean Blue or Yellow